Do you want to know what the trends of tomorrow will be? The Paperworld supporting program provides answers to this question. We have summarized all the events in the Stationery area for you here.
Mr Books & Mrs Paper: Special exhibition for booksellers
‘If you set up your shop in such a way that you literally experiment on en open stage, it is easy to impress your customers with up-to-date views and surprises.’
With the right combination of books and non-book products, you can create brand-new shopping experiences for your customers. Areas can be installed in any shop that are suitable as display stages for product presentations. Not every merchandise presentation necessarily involves a lot of effort. Great and effective displays are also possible with less input. The special exhibition "Mr Books & Mrs Paper" illustrates how products can best be showcased for the customer. An individual shopping experience is provided by scenarios that address the most varied interest groups of a bookstore. The special show was developed together with the non-book expert Angelika Niestrath.
LOCATION: Hall 3.1 C80
BMWi Promotional Area: Young companies introduce themselves
Young companies and new manufacturers from Germany present their innovative products in the BMWi Promotional Area. Benefit from the unique new products and exciting innovations. The area is an initiative of the Federal Ministry of Economics and Energy (BMWi), enabling young German companies to participate in leading international fairs in Germany on favourable terms.
LOCATION: Hall 3.1 J10
Wrap up!: Presentation on gift wrapping
At "Wrap up!", packaging expert Ulla Büning shows quick and simple ways to pack gifts with that little extra something. She is happy to let visitors look over her shoulder while doing so, and also presents trends and innovations for attractive gift wrapping. Make sure not to miss her live demo and get useful tips.
LOCATION: Hall 3.1 E48
‘Giving pleasure is the source of giving. Beautiful gift wrappings is the magic around it. Conscious selection of materials, creativity and attention to detail delight the recipient before they unpack the present.’
Oriental culture: Special exhibition of Asian products
A piece of the Orient in Frankfurt am Main: Oriental culture at its best in hall 5.1 with fine craftsmanship and articles that combine modern design with Far Eastern characteristics. The products also include high-quality stationery items such as bookmarks, papers, pens or tape. Experience the delights of the Far Eastern products yourself!
The special show will be presented in cooperation with Art Exhibitions China.
LOCATION: Hall 3.1 A11
New award: The Golden Greeting Card
The German Association of Greetings Cards Manufacturers and Publishers (A.V.G.) has set up a new competition: Die goldene Grußkarte (The Golden Greeting Card). The award competition for one of a total of nine categories is held at Paperworld. For the public’s prize, fair visitors can select their favourite among ten submissions and cast their vote in Hall 3.1 D44. The prize-giving, and that for all other categories, will then take place on 28 March 2019 in Munich.
LOCATION: Hall 3.1 D44