Do you want to know what the trends of tomorrow will be? The Paperworld supporting program provides answers to this question. We have summarized all the events in the Stationery area for you here.
Mr Books & Mrs Paper: inspirational area for booksellers
‘Paper becomes a material that can be experienced sensually and emotionally, and the more digital and anonymous the world appears, the more we long for it.’
With the right combination of books and non-book products, you can create brand-new shopping experiences for your customers.
It is possible to install spaces in every shop that are suitable as display stages for product presentations. Not every showcasing of merchandise has to involve a lot of effort. Great and effective displays are also possible with less effort. The inspirational area "Mr Books & Mrs Paper" illustrates the best way to present your products to the customer. Scenarios that appeal to a wide variety of interest groups in a bookstore provide for an individual shopping experience.
"Mr Books & Mrs Paper" focused on paper at Paperworld 2020. At around 20 different points, various outward forms and applications of paper were staged, such as greeting cards and postcards, letters, notebooks and sketchbooks, gift wrapping paper, notes and lists, boxes, stamps or prints. The themes were supplemented and extended by selected book titles and inspiring quotes.
BMWi Area: Innovation made in Germany
Young companies and new manufacturers from Germany present their innovative products in the BMWi Area. Benefit from the unique new products and exciting innovations. The area is an initiative of the Federal Ministry of Economics and Energy (BMWi), enabling young German companies to participate in leading international fairs in Germany on favourable terms.
Wrap up!: Presentation on gift wrapping
At "Wrap up!", packaging expert Ulla Büning shows quick and simple ways to pack gifts with that little extra something. She is happy to let visitors look over her shoulder while doing so, and also presents trends and innovations for attractive gift wrapping. Make sure not to miss her live demo and get useful tips.
The Golden Greeting Card
The German Association of Greetings Cards Manufacturers and Publishers (A.V.G.) had set up a competition: Die goldene Grußkarte (The Golden Greeting Card). The award competition for one of a total of nine categories will be held at Paperworld. For the public’s prize, fair visitors can select their favourite among ten submissions and cast their vote.