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Paperworld 2018: Finalists of the greetings-card design competition chosen

Nov 28, 2017

The jury has selected the ten most attractive greetings cards from the 400-plus examples entered.

the jury of the greetings cards competition
The jury of the greetings cards competition met to choose the ten finalists / Photo: Messe Frankfurt

There was a double celebration on the occasion of this year`s meeting of the jury of the greetings-card design competition: in the first place, it is the 15th edition of the competition, which is organised by the German Association of Greetings Cards Manufacturers and Publishers (A.V.G.); secondly, the members of the jury were delighted with the 400-plus examples of modern greetings-card design entered.

Accordingly, the jury – made up of representatives of the industry, trade, design, trade media, associations, agencies and universities – had their hands full to select the most attractive greetings cards. This year, the motifs of the cards revolved around the subject of friendship with cards focusing on partnership and new phases of life being well represented.

Creative personalities, young talents and design students were invited to enter their greetings-card designs under the motto `Show us`. The condition for participation was that the haptic card be regained as the medium used. The judging criteria were craftsmanship, idea originality and presentation quality. After due consideration, the independent jury selected ten outstanding designs for the final round.

At Paperworld, the ten greetings-cards selected will be exhibited in the Greetings Cards Centre of Expertise in Hall 5.1 (Stand C81) from 27 to 30 January 2018. There, trade visitors will have the chance to vote for their favourite card motifs and thus help decide the winners, who will receive cash prices. Additionally, all finalists will be invited to Paperworld where they will have the chance to make initial contacts to greetings-card manufacturers. The around 50 greetings-card manufacturers showing their products in Hall 5.1 offer participants and visitors the most extensive overview of the range of cards currently available in Germany and Europe. Thus, on the one hand, young designers will be introduced to the sector while, on the other hand, exhibitors and visitors will benefit from fresh impulses and ideas for their assortments.

The presentation will be held at 14.00 hrs on Tuesday, 30 January 2018.

Further information about Paperworld can be found at

Paperworld – The visionary office and the stationery trends
Next event: 27 to 30 January 2018
Paperworld is the world's most important platform for information and communication in the national and international paper, stationery and office supplies sector. The trade fair exhibits the latest products and trends in the paper, stationery and office supplies industry every year in Frankfurt am Main. It is divided into two main sections, Office and Stationery. Office stands for commercial office supplies while stationery presents paper and stationery products for private use. Thanks to its great product breadth and depth, Paperworld covers all segments of the paper, office supplies and stationery market and provides innovative business ideas for the wholesale, retail and specialist trades, for book dealers, internet and mail-order sellers and for trade and professional end consumers. With some 33,600 buyers and trade visitors from 143 countries and 1,520 exhibitors from approx. 60 different countries, Paperworld is the most international trade fair in its sector. Additionally, it also offers a varied event and congress programme, providing a wide variety of inspiration and sector know-how for visitors from the paper, office supplies and stationery sector, as well as for architects, planners and facility managers interested in office trends and concepts.

Background information about A.V.G.
The German Association of Greetings Cards Manufacturers and Publishers (Arbeitsgemein-schaft der Hersteller und Verleger von Glückwunschkarten – A.V.G.) is a voluntary working group, which was founded as a non-registered association in Munich in 1972.
A.V.G. does not sell goods. Instead it assumes responsibility for tasks that member firms could either not carry out on their own or only do so with difficulty, e.g., market research, advertising, making representations to public authorities and fair and exhibition companies, as well as promoting greetings cards in all ways.
Further information:

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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