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Paperworld Trends 2019/20: Back to school with “graphic + particular”

25 Jun 2019

Paperworld Trends are a highlight at the international stationery, office supplies, and writing materials trade fair: They show the latest trendy colours and designs on the basis of selected exhibitor products. The trend worlds inspire manufacturers and dealers alike. But how can a trend theme be implemented in a store? Designer Claudia Herke from the style agency bora.herke.palmisano provides tips.

At the beginning of summer, many stores for stationery, office supplies, and writing materials are faced with the task of decorating their outlet for the school season. In many cases there are additional satchel promotions and other special events for school starters. This requires a lot of creativity, as the display window should look different every year and attract customers' attention. The inspiration gained from Paperworld Trends is ideal for this purpose. With fresh and summery colours the "graphic + particular" trend matches the season perfectly.

Visitor with notepad in front of the presentation table "graphic + particular"
The "graphic + particular" trend is a perfect match for early summer. In addition to the pastel pink version, this trend world offers many other aspects and colour variations. Photo: Messe Frankfurt

Summery colours and striking highlights with the "graphic + particular" trend

The "graphic + particular" trend world combines a wide variety of patterns with graphic colour combinations, giving the theme of gift-giving, packaging, and writing a special touch. In early summer, and against the backdrop of back-to-school products, this colourful trend creates vivid highlights. The predominantly geometric designs are derived from modern architecture and the materials themselves. Characteristic features here are halftone prints, perforations, grid structures, prints and collages.

Mint blue, mandarin, rose, taupe and intense anemone blue characterise the refined colour range, with black and white also providing graphic highlights. The trend is furthermore lent a special and modern touch by the metallic sheen of gold, bronze and coloured aluminium.

"The trend is defined by patterns and coloured areas, which attract attention and can be implemented particularly well in shop window displays," says Claudia Herke, designer at bora.herke.palmisano style agency.

Visitors take a look at the trend "graphic + particular" at Paperworld
Clever spanning arrangements for decorative purposes and attaching folders were a real eye-catcher in the 2019 Paperworld trend area. Photo: Messe Frankfurt

Expert tip: Eye-catching back to school shop window decoration

Claudia Herke has some easy to implement tips for creating attractive showcase designs that suit the back-to-school theme but also appeal to students with the latest trend colours, or whet their appetite for a new home office design: "The shop window design is based on geometrically stacked cubes that reflect the trend colours. School satchels or other stationery products can be attractively arranged on them. The individual cubes are stacked on top of each other in a staggered formation resulting in columns of different heights."

For stores with a back wall to the window space, Claudia Herke has an additional tip: "This wall should be kept as neutral as possible so the products come into their own. Don't be afraid of a plain surface, it really emphasises the colours in the window display. Or you can span black rubber bands over a white surface to accentuate the geometric component of the 'graphic + particular' trend. Binders, files and folders can be integrated into the spanning as decoration."

If you prefer a design variation open to the retail area, files and folders can be hung from the ceiling on cords. The "graphic + particular" colour range is varied, with a high proportion of pastel shades, so the decoration should not be too playful. "The trend radiates a simple elegance and the colours are suitable for both girls and boys. These airy light shades are also very popular with teenagers and students. In combination with graphic patterns in black or gold, they are the megatrend of the summer," says Claudia Herke.

Designers Claudia Herke, Cem Bora, and Annetta Palmisano from the bora.herke.palmisano style agency
Designers Claudia Herke, Cem Bora, and Annetta Palmisano from the bora.herke.palmisano style agency were commissioned by Messe Frankfurt to develop the Christmasworld trends. Source: Michael Zellmer

The style agency bora.herke.palmisano was once again commissioned by Messe Frankfurt to design the prestigious trend area at Paperworld 2019. To do so, they filtered current trends from society, fashion, architecture, and designed and transferred them to the upcoming colours, shapes, and materials for the stationery, office supplies, and writing materials sector. With the innovations from Paperworld exhibitors, the trend area offered retailers a rich portfolio to draw on all year round.

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Paperworld - The visionary office. The stationery trends.
Next fair: 25 - 28 January 2020 in Frankfurt am Main
The leading international trade fair presents the latest products and trends in the paper, office supplies, and stationery sector every year in Frankfurt am Main. Paperworld offers the world's widest range of products in commercial office supplies (visionary office) and the private stationery sector (stationery trends). In 2019, 1,665 exhibitors from 64 countries presented their products to 32,340 trade visitors from 143 countries*. This makes Paperworld the highlight of the year for the industry, and a source of innovative business ideas for wholesalers and retailers, booksellers, the Internet and mail order sector, and commercial consumers. In addition, the wide-ranging event and congress programme provides inspiration and knowledge transfer for retailers, architects, planners, facility managers, as well as heads of educational and seminar facilities who are interested in the latest office trends and interior design concepts.

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*preliminary figures 2018