Trend Worlds for 2012-13
BRIGHT
BRIGHT stands fo an optimistic and self-assured approach to life. Everything seems possible. Brilliant colours meet a reduces, minimalist design in this ultramodern style. Monocrome areas bring out the best in fresh tones such as mandarin and wasabi green. Although advanced technologies and materials are used in this concertraded design, they do not dominate as the most important aspects are the vitality, energy and brillance of the intense series of colours.
DARK
Effortless, sporty and bold. Young and rebellious, DARK resists strict role assignments. Nothing superfluous is allowed in this raw, relaxed look. The permanent, functional and robust. Wear and tear and used looks are deliberatenly presented and combined with smart and high-class elements. The universal demand for environmental responsibility find expression in modern materials and technologies that enable the combination of high-end design and sustainability.
SOFT
Purity and calm characteries this gentle and reduced style. The focus here is on fine materials and their tactile surfaces. The appearance is stylish, sensual and relaxed. Simplicity is the determining principle. The need for clarity and concertration mainfests itself in a playfully intelligent and timeless design. The viewer is captivated time and again by the lightness and subtle intelligence of procuts that are long-lived, functional and simple.
ENG
DEU