Special shows

Paperworld Trend Show

Hall 6.1 C90

At the Trend Show, visitors can discover the latest colours, shapes and materials of the coming season.

Exclusively for Paperworld 2011, stylists bora.herke.palmisano have ferreted out three themes and translated them into trend worlds. You will find a summary of the colours, shapes, materials and patterns in the Trend Brochure.

to the trends

‘Pimp your Shop’ special show

Hall 6.1 B69

Create added value in the book trade

Non-books as links and eye-catchers draw attention to topical themes and generate new sales opportunities among all book-shop customers of all kinds. You can discover examples of attractive and profitable supplementary product ranges to enrich a classic bookshop assortment at the ‘Pimp your shop’ special show. Arranged in cooperation with exhibitors plus sponsors, themed presentations show how you can prompt your customers to make additional purchases.
Daily talks and guided tours in German by assortment strategy expert Gaby Marx on the subject “Expand your assortment profile – create added value” at 11:30 and 14:00.
A Messe Frankfurt initiative.

Filu – the archive for artists and photographers

Hall 5.1 B13

Discover the works of over 500 illustrators, book artists, graphic artists and photographers at the same place. The Filu Graphic Arts Exchange is a genuine treasure trove for everyone looking for professional artists and examples of their work.

Asia Design Excellence

Hall 10.0 C35

A new special show, entitled Asia Design Excellence, is being launched in 2011 within the framework of the Asia High-Quality Selection in Hall 10.0. The show will give exhibitors in Hall 10 an opportunity to promote themselves and their products, the distinctive feature of which are in-house design and branding. The German Design Council, curators of the most innovative products, on show in a dedicated display area, will be staging this special show. The display area is centrally located in Hall 10.0, and is sure to be a magnet for design-orientated visitors eager to experience the excitement created by the latest trends from the Asian continent. “A young, dynamic generation of designers is currently gaining a foothold in Asia. Our aim is to portray this at Paperworld and through this to show that Asian products also combine high quality and future-forward design”, said Michael Reichhold, Paperworld Director.

Greeting Cards Design Competition

Café Card, between halls 5.1/6.1

Paperworld is the annual venue of the well-established design competition for greetings cards. The completion is organised jointly by AVG, the Association of Greetings Cards Manufacturers and Publishers, and Messe Frankfurt. It is open to students of design and art who are called upon to submit their ideas for innovative greetings cards.

Cafe Card Award

1.
Ms Anja  Fischer / 322 votes

2.
Ms Paulina Gimpel / 313 votes

3.
Mr Christian Bobsien / 301 votes

Walk of Fame

Hall 3.0 and 3.1

Once again the well-tried Walk of Fame, featuring large-scale products, will pass like a central theme through the hall, lending the boulevards on both levels of Hall 3 a particularly inspiring note.

Action Cubes

Hall 3.1 Boulevard

Hall 3.1 hosts artists from many different fields who will be displaying their skills in Chinese calligraphy, silhouettes and weatherproof wax pastels. Paperworld visitors can watch the artists as they work and take home various creative products as souvenirs, e.g. their name written in Chinese calligraphy, a silhouette portrait or a weatherproof and water-resistant miniature sculpture created from a simple flowerpot.