Lectures at the Paperworld Forum

Hall 3.0 D40 Paperworld Forum

All lectures last approx. 30 min. and will be translated simultaneously into English. Participation is free of charge.

Chair: Alexander Limbrock

Saturday, 28 January 2012

as at: 10 November 2011, subject to change


11:00 a.m.
More sensuality, ladies and gentlemen! Sales psychology. Emotional selling is no secret
Stefan Suchanek, Raumkunst


12:00 noon
Award Ceremony: Paperworld Insider-Award
Presented by Messe Frankfurt and bit-Verlag Publishing House


1:00 p.m.
Multi Channel Marketing – The way to address customers.
Prof. Dr. Niklas Mahrdt, Media Economics


2:00 p.m.
From soft sales pitch to hard sell – this is how to develop PUNCH!
Sascha Bartnitzki, IPT® Innovatives Personaltraining


3:00 p.m.
Marketing goes green
Stefan Bosbach, Stefan Bosbach & Partner


4:00 p.m.
Award Ceremony: Product of the Year 2012
Association of the German Paper, Office Supplies and Stationery Sector (PBS-Industrie – Industrieverband Papier, Bürobedarf, Schreibwaren im
FMI e.V.)


5:00 p.m.
The Greetings Card in the POS trade.
Dr. Helmut C. Steffens, Steffens Handelsberatung