Trends are not an end in themselves. They are not made or defined but instead describe changes and movments in society that directly or indirectly affect all aspects of human life. Trends reflect the needs and tendencies that direct us at certain times and that require new solutions and design concepts.
We would like to thank all sponsors for participating in the Trend Show (PDF, 28.26 KB)
Trend book 2012-13 (PDF, 1.74 MB)
© Isa Schäfer
Designers Cem Bora, Claudia Herke and Annetta Palmisano from the design studio bora.herke analyse international trends in fashion and art, interiors and lifestyle.
In the Paperworld Trend Show and in the Trend Brochure, they illustrate the stylistic currents of the coming season in an approachable and market-related way.